Using Meta Advantage To Simplify Your Facebook Whatsapp Instagram Viber

What Is Meta Advantage?

Meta Advantage is a suite of advertising automation tools that leverage the platform's machine learning technology. It includes a range of campaign creation workflows and some optimization tools designed for the ad or ad set levels. Using the tools in this suite, you can automate either an entire campaign or select parts.

The suite includes two types of Advantage-branded products:

• Advantage refers to individual features that work with manual campaign setup.
• Advantage+ refers to an automated campaign setup or automating a complete step of a manual campaign.

Meta announced the launch of the Advantage suite in March 2022. Select tools are still in beta and access to the suite appears to be rolling out gradually. Look for it to appear in your business' advertising account soon.